Essential for Good Health in an Increasingly Toxic World

Historically charcoal has been used to restore healthy gut function; many generations used it as the go-to remedy for digestive complaints long before patented drugs came on the scene, and 'activated' or 'medicinal' charcoal is still used today in the emergency treatment of certain kinds of poisoning.

Non-Activated Hardwood Charcoal gently adsorbs toxins as it travels through the gut, simply removing them from the digestive system.   


Naturally active, charcoal has a long history of use as a filter, as an adsorbent, and as an antidote to poisons. Records of it being used in these ways and others go far back in history as early as 1500 BC in Egypt.

Hippocrates, circa 400 BC and then Pliny, AD 50 documented the use of charcoal for many applications, predominantly to adsorb unpleasant odours, and gas/smells from within the intestinal tract. Traditionally, charcoal would have been made from wood or bones.

North American Indians used charcoal for the treatment of gas pains long before our forefathers travelled to that continent and homeopathic physicians have used charcoal throughout the world for more than 200 years.

Carbo animalis (animal charcoal) and carbo vegetabilis or carbo ligni (wood charcoal) have been carried in the homeopathic pharmacopoeia of the United States with the description that these substances have "marked adsorptive power of gases."

Charcoal is rated in Category I (safe and effective) status by the FDA for acute toxic poisoning and is used similarly in the UK, Europe and throughout the world. There are no records of allergies to charcoal and it is inexpensive, harmless, and easily to use. Charcoal was an official remedy in the Pharmacopoeia for at least 100 years, until it fell into general disuse in medicine following the rapid and phenomenal growth of the drug industry.

Super Adsorbents

‘Activated’ (also known as 'medicinal') charcoal is new to mammals and our civilization, having been created initially for industrial use. Commercial production of powdered activated carbon began in Europe in the early 19th century when it was widely used in the sugar industry. It is made from charcoal (using coconut shells primarily), which has been subjected to the man-made processes of extreme high temperature steam and acid washing, to produce super adsorbents. Its use in other applications spread rapidly when it was accidentally discovered that it was effective in decolourising liquids. Industrial scale production began in the early part of the 20th century and the products are known as PAC (powered activated carbon) or GAC (granular activated carbon). Both are highly super adsorbents and, depending on the raw material used (e.g. nut shells), some can be even more so.

Our charcoal is made from sustainably sourced hardwoods and is naturally ‘active’ and adsorbent. It is not ‘activated’ and is the type of charcoal we and other mammals have evolved with over the millennia. Its long legacy and history of safe and benign use stands witness to its efficacy.


Selective Adsorption

Non-Activated Hardwood Charcoal has been potentised so that it only removes undesirable substances, leaving essential nutrients behind - ideal for daily detoxing. On the contrary, ‘Medicinal’ or ‘activated’ charcoal which is found in pharmacists and health shops is only recommended for short term use.

Beneficial Results


When taken with ample water (to reduce the risk of dehydration), Non-Activated Hardwood Charcoal calms and conditions the gut, eases bloating, gas and associated pain; improves skin complexion; can be used on insect bites; when added to toothpaste it is an effective tooth-whitener.

Non-Activated Hardwood Charcoal can also help with digestive conditions including:

  • Irritable Bowel Syndrome
  • Ulcerated colitis
  • Colic
  • Crohn’s disease
  • Acid reflux
  • Diverticulitis
  • Gastric ulcers

Natural Charcoal as a Daily Detox

Charcoal is the best digestive aid for enhancing daily detoxification. Detoxification is a continuous biological process that prevents toxins (from infectious agents and our ever more polluted environment e.g. in our food, air and water) from destroying our health.

Daily, continual, hard-to-avoid exposure to toxins produces cellular damage, a whole range of diseases, allergic reactions, intolerances, weakened immune systems and premature aging.

To make daily detoxification an easily integrated  part of your daily routine we recommend taking 3-4 Non-Activated Hardwood Charcoal capsules with water last thing each night, or one capsule with water after each meal during the day.

Non-Activated Hardwood Charcoal detoxifies the body in 3 ways:

  • It purifies the six to eight litres of digestive fluids that are secreted daily, which in turn helps remove foreign substances from the blood;
  • It bonds with and neutralises the toxins and their metabolites. These are then excreted into the small intestine from the biliary (bile) tract, preventing their reabsorption into the body;
  • It bonds with and neutralises any drugs that diffuse back into the stomach and the intestines.

26 Reasons to take Non-Activated Hardwood Charcoal

Made active in our specially developed process, it is transduced into a yet more highly bio-compatible form which has selective and very beneficial adsorption properties.

1. Diabetes. By adsorbing glucose from the lower intestine Non-Activated Hardwood Charcoal can help manage diabetes.

2. Anti-ageing. By adsorbing toxins from your system, Non-Activated Hardwood Charcoal can help reduce the load on your immune system and thus slow down the ageing process. 

3. Acid reflux. By adsorbing excess acid from your stomach, Non-Activated Hardwood Charcoal can help reduce acid reflux.

4. Irritable Bowel Syndrome. By transporting more oxygen into your system and thus helping to balance the pH, Non-Activated Hardwood Charcoal can reduce the incidence of irritable bowel syndrome.

5. Gas discomfort. By adsorbing methane and CO2 in your bowels, Non-Activated Hardwood Charcoal can help reduce wind pain and gas.

6. Reduces the effects of hangovers. By adsorbing the fractional distillates often present in alcoholic drinks, Non-Activated Hardwood Charcoal can help reduce the effects of these toxins on your system and thereby reduce the effects of a hangover.

7. Reduces Joint Pain. By adsorbing excess lactic acid from your bloodstream and adding extra oxygen, Non-Activated Hardwood Charcoal can help your joints and muscles ache less during and after exercise.

8. Improves digestion. By settling your stomach and reducing excess acid, Non-Activated Hardwood Charcoal can dramatically improve your digestion.

9. Improves breath. By improving your digestion and taking excess methane etc. out of your system, Non-Activated Hardwood Charcoal can improve your breath.

10. Improves complexion. By lightening the toxic load caused by food additives, E. Nos. excess salt and sugar in your diet, your liver and kidneys, Non-Activated Hardwood Charcoal can help improve your complexion.

11. Food poisoning. By adsorbing poisons from your digestive tract, Non-Activated Hardwood Charcoal can help overcome food poisoning and help many food allergies.

12. Reduces diarrhoea. By transiting the digestive tract more slowly than food and by adsorbing many times its own weight in toxic compounds, Non-Activated Hardwood Charcoal can help manage diarrhoea. (Taken in excessive quantities, i.e. more than 5 capsules in 24 hours, Non-Activated Hardwood Charcoal can cause mild constipation. This can be cured by drinking more water).

13. Gastric ulcers. By adsorbing excess acid from your system, Non-Activated Hardwood Charcoal can help manage gastric ulcers which are usually caused by excess acid penetrating the gut wall.

14. Depression. Where depression has a biological basis Non-Activated Hardwood Charcoal can often help lift an attack.

15. Drug overdose. In cases of accidental drug overdose, Non-Activated Hardwood Charcoal can help remove these agents from your bloodstream quite rapidly and for up to 24 hours after the overdose.

16. Poultice. Removed from the capsule and wrapped in a damp cloth, Non-Activated Hardwood Charcoal provides an excellent poultice for wounds, burns and infected sores. It is the only thing we know of that will halt gangrene in open wounds.

17. Poisons. Placed over an affected or challenged organ or limb, a poultice of Non-Activated Hardwood Charcoal can often draw the poisons out, helping to restore normal function.

18. Purifying water. By emptying the Non-Activated Hardwood Charcoal capsule into a jug of grey water and stirring it in, you can remove many toxins. Leave it standing for one hour before drinking.

19. Teeth whitening. Used as a tooth powder, Non-Activated Hardwood Charcoal is probably the best whitener there is. It also makes for a very healthy mouth by adsorbing any toxins present as well as unwelcome bacteria. 

20. Reduces the after-effects of chemotherapy. If you’re receiving chemotherapy, Non-Activated Hardwood Charcoal can help reduce the after-effects by helping remove these complex toxins from your system.

21. Reduces cholesterol. Non-Activated Hardwood Charcoal reduces cholesterol adsorbing it from the lower intestine, thus reducing the need to take statin drugs which have been found to have dangerous side-effects (i.e. they block the body’s production of vital Co-Q10s). 

22. Adsorbs toxins. You cannot overdose on Non-Activated Hardwood Charcoal. It is chemically inert and doesn’t take part in any reactions in the body. It simply and very effectively, adsorbs most toxins and anaerobic bacteria, effectively removing these from the body. 

23. As an Antibiotic. Research in the 1930s, before the advent of antibiotics, clearly demonstrated that high-quality hardwood charcoal is capable of arresting the spread of foot and mouth disease in bovines. This has not become widely known because shortly after that adequate vaccines were introduced by the pharmaceutical industry and have subsequently proved most effective.

24. Viruses and Bacteria. To this date, it’s widely known in research circles that charcoal inactivates virus and bacteria thus acting as a general prophylactic.

25. Food additives. Charcoal is a natural part of the human food chain. It has no medicinal qualities of itself being purely an adsorbent material which does not take part in nor catalyse any chemical reaction.

26. As a Prophylactic. The use of Non-Activated Hardwood Charcoal is highly recommended for taking as a daily prophylactic and forms the basis of a healthy diet which, by balancing the pH of the digestive system, goes a long way towards combating obesity.

Frequently Asked Questions

1. How do I take Non-Activated Hardwood Charcoal?

3-4 capsules at bedtime with a 500ml glass of water.

2. What are the optimum times for taking Non-Activated Hardwood Charcoal?

The guide is really just at bedtime, as the body is relaxed and so the digestive system can process the charcoal more efficiently, particularly if your most recent meal has been digested. An empty stomach allows the charcoal to move through the system unhindered, and allows the charcoal to draw the toxins out of the body. Some people however like to take Non-Activated Hardwood Charcoal with a biscuit.

3. How much charcoal will a complete treatment consume?

Everybody is different, but most people notice benefits within a few days of taking Non-Activated Hardwood Charcoal. As the benefits are so wide-ranging, many people like to continue taking Non-Activated Hardwood Charcoal as a prophylactic, and as part of a healthy diet, and to support their immune system with regular doses of Non-Activated Hardwood Charcoal, even if the initial reason for taking the charcoal has resolved.

4. Does it have any known side effects?

As with many natural approaches to healthcare, a healing reaction (or Herxheimer reaction) can sometimes occur, whereby existing symptoms can seem worse before they start to improve. Although in some cases this can seem difficult or embarrassing to deal with, it is a good sign that the charcoal is working, and many people soon find improvement, and symptoms eradicate.

If you find you are experiencing any adverse symptoms from taking Non-Activated Hardwood Charcoal, please let us know.

5. Are there any known drug interactions with Non-Activated Hardwood Charcoal?


6. Who is Non-Activated Hardwood Charcoal NOT suitable for?

Non-Activated Hardwood Charcoal is suitable for anyone.

7. I am pregnant. Can I take Non-Activated Hardwood Charcoal?

Non-Activated Hardwood Charcoal is safe to take during pregnancy and whilst breastfeeding. Unlike 'activated' chacoal, Non-Activated Hardwood Charcoal does not absorb good things essential to mother and baby such as proteins, minerals and vitamins, it only adsorbs the toxins, which may be why many women crave charcoal during pregnancy - as with animals in the wild these women instinctively know they need to clean up their systems to be optimally healthy for growing a new baby.


1. How do you ship, how long does it take, and how much do you charge?

All orders are normally processed and mailed within 2 working days of receipt.

We use Royal Mail for all orders under 2kg in weight. Please check delivery times on the Royal Mail website for your destination, and choose a service that suits your needs.

2. Can I give you my credit card details by email, snail mail or by telephone and order that way?

Yes, if you call us between 9.30 GMT and 17.30 GMT Monday - Friday on +44 (0)1865 355515

To place orders outside this time, please order here.

To send your order by snail mail, please include the following information on your order:

Your daytime contact telephone number and your email address

Your name as it appears on your card

The address your card is registered to

Your card number in full

Your issue date

Your expiry date

Security code (last three digits on the signature strip of your card)

Sending your details by email is not safe as emails can be intercepted by hackers, so this is not a recommended method

3. Can I order by Credit or Debit card online?

Yes you can. Simply order here. We will process your order within 48 working hours of receipt. Alternatively you can call us and we can take your payment over the phone. Please contact us.

4. How do I check up on the progress of my order?

If your order has been sent using a tracked service, we'll tell you the tracking number when we ship your order. You will then be able to track the progress of your package from the comfornt of your own home. If your order is not tracked, please contact us

Resellers Wanted

1. How do I become a Not the Norm Natural Alternatives reseller? Do you have wholesale prices?

If you are a retailer and would like to order Non-Activated Hardwood Charcoal at wholesale, please email us with your enquiry. Please state how you heard about Non-Activated Hardwood Charcoal and what, if any, experience you have of it.

2. If I become a reseller, what support can I expect from you?

We are here for you to answer questions and supply you with information most working days. Any emails you send us will be responded to by the next working day. We will always be happy to support you in any way we can.

*Results may vary from person to person.

These products are not intended to diagnose, treat, cure, or prevent any disease.  More...